How to Create a QR Code for a Google Review?
If you run a restaurant, café, shop, salon, hotel, local service business, or other customer-facing business, making it easy for customers to leave genuine feedback can be helpful. One simple option is to share a QR code that takes customers directly to your Google review page.
A customer can scan the QR code with their phone, open the Google review page, and choose whether to leave a review based on their actual experience.
Quick Answer: How Do You Create a Google Review QR Code?
The easiest method is to use the review QR code provided through your Google Business Profile. Open your Business Profile on a computer, select Read reviews, then choose Get more reviews. Google provides options to share the review link or QR code.
You can also copy the Google review link and turn that link into a QR code using a QR code generator.
Once created, the QR code can be placed on printed materials such as receipts, signs, table cards, packaging, counter displays, or other customer-facing materials.
What Is a Google Review QR Code?
A Google review QR code is a scannable QR code that directs a customer to a Google review page for a business.
Instead of asking customers to search for the business manually, a QR code can provide a direct path to the review request page. The customer can scan the code with a smartphone and continue to Google to leave feedback.
Google officially supports sharing a review request link or QR code with customers. Google also recommends using these options to make it easier for customers to leave reviews.
How to Get Your Google Review Link
Before creating a QR code yourself, you need the correct review link for your business.
Step 1: Open Your Google Business Profile
Sign in to the Google account that manages your Business Profile and open your business profile.
Step 2: Open Your Reviews
Find the option for Read reviews and then select Get more reviews.
Step 3: Copy or Share the Review Link
Google provides a review request link that you can copy and share with customers.
You can use the link directly in messages and emails, or use it as the destination for a QR code.
How to Create a QR Code for Your Google Review Link
If you already have your Google review link, creating a QR code is straightforward.
1. Copy Your Google Review Link
Copy the complete review URL provided by your Google Business Profile.
2. Open a QR Code Generator
You can use our URL QR Code Generator to turn the review link into a QR code.
3. Paste the Review Link
Paste your Google review URL into the URL QR Code Generator.
4. Generate the QR Code
Generate the QR code and check the preview before downloading it.
5. Download the QR Code
Download the QR code and place it on the printed or digital material where customers are most likely to see it.
6. Test It Before Printing
Scan the QR code with a smartphone and confirm that it opens the intended Google review page.
Google Can Also Generate the Review QR Code
You do not necessarily need a separate QR generator to obtain a review QR code. Google Business Profile currently provides a QR code option through the Get more reviews feature.
Google's current instructions say that businesses can open their Business Profile, select Read reviews, choose Get more reviews, and then share or download the QR code.
Google currently notes that review QR codes can be generated from a computer browser rather than directly from a mobile device.
Where Can You Display a Google Review QR Code?
A review QR code works best when customers can see it at an appropriate point after interacting with your business.
Restaurant and Café Tables
A small table card can provide a convenient way for customers to access your review page after their visit.
Checkout Counter
Businesses can display a QR code near the checkout area where customers can scan it after completing a purchase.
Receipts
A QR code can be included on printed receipts or other customer communications. Google specifically lists receipts as one possible place to share a review QR code.
Thank-You Emails
A review link or QR code can also be included in a customer thank-you message.
Printed Signs
A small sign near a reception desk, counter, waiting area, or exit can make the review link easier to access.
Packaging
Retail businesses and product-based businesses may choose to place a review QR code on suitable packaging or inserts.
How Customers Use a Google Review QR Code
The process is simple:
- Customer sees the QR code.
- Customer opens their smartphone camera or QR scanner.
- Customer scans the QR code.
- The Google review page opens.
- The customer chooses whether to leave a review.
Customers need to be signed in to a Google Account to leave a Google review.
Important: Ask for Genuine Reviews
A QR code can make it easier to request customer feedback, but it should not be used to manipulate reviews.
Google's policies require reviews to reflect genuine experiences. Businesses should not offer discounts, free products, payments, or other incentives in exchange for reviews.
Businesses should also avoid selectively asking only customers who are likely to leave positive reviews. Google specifically prohibits discouraging negative reviews or selectively soliciting positive reviews.
A simple and appropriate message is to invite customers to share their honest experience.
A Simple Review Request
Had a good experience?
We'd appreciate your honest feedback. Scan the QR code to leave a Google review.
The wording should not pressure customers to leave a particular rating or request specific comments.
How to Make Your Review QR Code Easy to Scan
Use Enough Space Around the QR Code
Do not place text, graphics, borders, or other elements too close to the QR code. Leave sufficient white space around it so smartphone cameras can recognize the code reliably.
Make It Large Enough
A QR code printed on a small receipt may need a different size from a QR code displayed on a large poster. Test the actual printed size before producing a large batch.
Use Strong Contrast
Dark QR modules against a light background generally provide a clear visual contrast. Avoid combinations that make the QR pattern difficult to distinguish.
Test From the Intended Distance
If the QR code will be displayed on a wall or sign, test it from the distance customers will actually scan it.
Static QR Code vs. Changing Review Destination
A QR code normally stores the destination information encoded inside it. If you create a QR code from a specific Google review URL, changing the destination later may require creating a new QR code.
For printed materials that you expect to use for a long time, always make sure the destination URL is correct before printing.
Google Review QR Code Ideas for Different Businesses
| Business | Possible QR Placement |
|---|---|
| Restaurant | Table card, receipt, counter |
| Café | Counter card, table tent, receipt |
| Salon | Reception desk, appointment materials |
| Hotel | Reception area, guest information materials |
| Retail Store | Checkout counter, receipt |
| Local Service Business | Thank-you card, invoice, follow-up message |
Common Mistakes to Avoid
- Using the wrong Google Business Profile link.
- Not testing the QR code before printing it.
- Making the QR code too small.
- Using poor contrast between the QR code and background.
- Adding too many decorative elements around the QR code.
- Offering incentives in exchange for reviews.
- Asking customers specifically for five-star reviews.
- Discouraging customers from leaving negative feedback.
- Printing a large quantity before testing the final design.
Google Review QR Code Testing Checklist
Before printing or publishing your QR code, check each of the following:
- ✓ The QR code scans correctly.
- ✓ The correct Google review page opens.
- ✓ The code works on more than one smartphone.
- ✓ The printed version is large enough.
- ✓ There is enough white space around the QR code.
- ✓ The QR code has strong contrast.
- ✓ The destination is still correct.
- ✓ The review request asks for genuine feedback.
- ✓ No incentive is offered in exchange for a review.
Other QR Code Tools You Can Use
A Google review QR code is only one type of QR code that can be useful for a business.
- URL QR Code Generator
- Business QR Code Generator
- WiFi QR Code Generator
- vCard QR Code Generator
- Logo QR Code Generator
Frequently Asked Questions
Can I create a QR code for my Google reviews?
Yes. Google Business Profile provides a review link and QR code option through the Get more reviews feature. You can also use the review link as the destination for a QR code.
Can customers scan the QR code with a phone?
Yes. Customers can use a compatible smartphone camera or QR scanner to open the destination associated with the code.
Can I print a Google review QR code?
Yes. A review QR code can be printed on suitable materials such as receipts, table cards, signs, or other customer-facing materials.
Can I ask customers for five-star reviews?
Businesses should request genuine feedback rather than attempting to influence the rating or selectively solicit positive reviews. Google's Maps policies prohibit discouraging negative reviews or selectively soliciting positive reviews.
Can I offer a discount for a Google review?
No. Google prohibits offering incentives such as discounts, free goods, or services in exchange for reviews, review changes, or removal of negative reviews.
Do customers need a Google Account to leave a review?
Yes. Google states that customers must be signed in to a Google Account to leave a review.
Final Thoughts
A Google review QR code provides a simple way to connect customers with your business's review page. The most important part is not simply creating the QR code, but making sure it leads to the correct destination, scans reliably, and is used to request genuine customer feedback.
For businesses that use printed materials, a well-tested QR code can make the review process easier without requiring customers to search manually for the business.
If you already have your Google review link, you can create your QR code using our URL QR Code Generator .
